As our readalongs evolve, we are always looking for ways to heighten immersivity. We have run multiple ‘Side Quests’; interactive elements of a campaign that are either virtual or in person activities that help to heighten the in-world activity of the campaign.

At Tandem we are passionate about creating opportunities for our community to consume meaningful content in a variety of formats. We are putting all of our efforts into marketing audiobooks, given their potential for reaching global audiences and the accessibility it enables. We know that publishers face the challenge of limited budgets when it comes to marketing audiobooks, but we know from our engaged audiobook community that the demand is there and new audiences are waiting to be tapped into.

Did you know? Here at Tandem, we aren’t just crazy about the thrilling fiction and eye-opening non-fiction offered by the adult sector, we also have a soft spot for children’s publishing! Over the past two years, we’ve run parent-child readalongs (from picture books to middle grade), as well as promoted the love of reading in classrooms across the UK, Tandem-style!

As part of our roster for 2023, we will be offering a new arrangement of training sessions and support items across the board. Each session has a bespoke element and is designed with an in-house team, a freelance professional, and an author in mind. Download the offerings decks, here.

Nothing beats winding down an evening with a good book and a glass of wine so we thought we’d play on this idea by pairing wine experts with established and debut authors to launch a series of online events. From red-wine thrillers to pink-fizz summer sizzlers, books set in exotic places paired with wines from that region, or simply identifying accompanying beverages based on themes, topics and passages, our wine experts will find the perfect pairing. Authors are provided with the wines of the evening and together the host and author read, drink and discuss.

El concepto de club de lectura existe desde hace mucho tiempo: es un lugar de encuentro donde compartes el amor por una buena historia con otras personas que aman leer.

La editorial HarperCollins nos ha escogido como la agencia de marketing digital encargada de la organización de su primer Readalong global con motivo de la publicación mundial de Ciudad en Llamas, del exitoso autor estadounidense, Don Winslow, el 26 de abril 2022.

Es innegable que las formas de marketing han cambiado en los últimos años y que el marketing tradicional al que las editoriales estaban acostumbradas está cambiando constantemente, dando paso a un tipo de marketing digital centrado, sobre todo, en las redes sociales.

At Tandem, we’ve always been a ‘one stop shop to getting things done’ and we have prided ourselves on being able to fill any gap in resources that clients might require. And that’s where one of our latest packages, that we’ve dubbed ACP, comes in.

Introducing: The Author Care Package. 

Girl, Forgotten is thriller author Karin Slaughter’s second installment of her hit Andrea Oliver series. This release presented an ideal opportunity to engage Karin’s fanbase and introduce her to new fans since it could also be read as a standalone title. Tandem crafted a global campaign for Girl, Forgotten that included immersive challenges, staggered publication dates, the promotion of in-person events, and generating creative content through Readalongs across nine territories and five languages.

Over the last few years, Tandem has expanded our community globally, with the establishment of our @tandemcollectiveglobal Instagram account, and Readalongs in the UK, US, Canada, Australia, New Zealand and South Africa. But Don Winslow’s City on Fire marked our first ever international, multilingual Readalong. Comprising 11 territories and 7 languages, we conducted Readalongs for the publication of this Mafia-laden, Trojan War retelling with readers all over the world, using engaging creative challenges, daily prompts, exclusive content, and interactions between Bookstagrammers across the globe!

We’ve got to ‘come clean’ with you. The campaign for Nita Prose’s debut, The Maid, was a master class in using multiple iterations of Readalongs to create engaging content and ‘good, clean fun!’ (fair warning: puns abound in this post). Using a variety of Readalong formats and brand partnerships, The Maid flooded social feeds, making a ‘clean sweep’ with bespoke content that generated intrigue and book purchases. Here’s an inside look, not unlike Molly The Maid’s perspective of hotel guests, into our multi-phase campaign for The Maid.

The topics, powerful questions, and emotive throughline are just a few reasons why We Are Not Like Them was such a timely and important release of 2021. Co-written by Christine Pride and Jo Piazza, readers were able to delve into the perspectives of two friends, one black and one white, who find themselves grappling with a tragic event.

Early in 2022, we were tasked by the team at Simon & Schuster UK with the celebration of Reputation, the upcoming release for Sarah Vaughan, and her previous release Anatomy Of A Scandal which was pre-promotion of the upcoming Netflix series starring Sienna Miller and Rupert Friend. 

Here’s a detailed case study of how we pulled a three-month celebration together for two books and a Netflix series.

Jack Jordan is the global number one bestselling author of Anything for Her (2015), My Girl (2016), A Woman Scorned (2018), Before Her Eyes (2018) and Night by Night (2019).

His latest thriller Do No Harm has been coined the thriller of the summer for 2022, described as “relentlessly tense” by, Sunday Times Bestseller, Lesley Kara, and “Chilling and perfectly paced” by, New York Times Bestseller, Sarah Pearse.

Nicci French is a powerhouse of creative, thrilling, crime fiction. Whether it’s following Frieda Klein, or in any of their standalone novels, if you like crime fiction, we know you’re reading Nicci French. But how do you bring new audiences to a brand author? Let’s talk about mystery readalongs…

Mike Gayle is a bestselling author and household name for heartwarming, reflective and uplifting stories centred around human connection, community and self discovery. He has an extensive and reputable backlist - 16 at the time of writing - and his books have been translated into over thirty languages.

Of course at Tandem Collective we’re passionate about books, but what we love more than anything is using our platform to curate a new readership and enabling younger generations to really immerse themselves in the joys of reading. With that in mind, you can imagine our delight when National Book Tokens got in touch to discuss Tandem supporting them with the promotion of their new book-buying card, Bookily.

As readers, watchers, and general consumers of any and all media, we all know who Stephen King is. He is a monolith of American writers, and of the crime, horror and science fiction genres.

Here’s a run down of our campaign for King For A Day…