A Doodle A Day, Tamara Michael
At Tandem we love all types of books, and are always trying new -alongs! When we were approached to work on A Doodle A Day by Tamara Michael, we knew that a new -along was born: the DoodleAlong!
A Doodle A Day, Tamara Michael
PRH
September 2023
The Brief:
- 25 person TikTok campaign, with paid element.
Doodlealong: We sourced 5 paid TikTokkers and 20 unpaid. The 5 paid creators each had one of the creative challenges to create a video for, and these were then used as the example videos for the unpaid creators to draw inspiration from.
The challenge cards (here) show what sort of content the creators were creating.
https://www.tiktok.com/@allbookedup23/video/7281400911660944642
Results: We had over 100 pieces of content (TikTok videos) created, with an average engagement rate of 12.71% (TikTok average is 5-9% for sponsored content). The campaign hashtag has over 36,000 views on TikTok.
Testimonies:
โAbsolutely loved the group of creative ladies and the different ways people bought A Doodle A Day Keeps the Stress Away to life. Would love to do something similar again.โ
โThis book brought me so much unexpected happiness and I am so grateful to have been included in this campaign.โ
#TandemDoodleAlong
